Nimaya Quarterly News :: Nimaya - Making Customer Centricity Work
  Making Customer Centricity Work
Home Learn About What Nimaya Does Learn About Nimaya's Products Learn About Nimaya's Partnerships Learn About Nimaya  
Our History
What's Inside...  

The More Things Change... [- John de Wit -]
It turns out that on-demand (software as a service) applications are no different than the ones we build/buy and install on premise; they fail to meet our insatiable appetite for more features and functions. In addition, we discover that being outside our firewall creates a unique problem with respect to integrating these solutions into our mainstream business processes. To date, we users are addressing this issue by moving lots of data (much of it never used) to and fro across the fire wall, hardly a 2007, Web 2.0 approach. In this edition of the Nimaya Newsletter we will focus on the challenge of assimilating one or more on-demand environments into a corporate information technology whole, from both a data and process perspective and how Nimaya’s ActionBridge product line can cost effectively address this dilemma.

Getting More from SaaS (Software as a Service) [- Dan Soschin -]
One very real drawback of SaaS is the fact that it sits outside an organization's firewall, and therefore, its jurisdiction. As a result, the data in the SaaS application is isolated from the rest of the business. While this might not be such a big deal for a small shop, it can be a show stopper when it comes to the enterprise. [Read On...]

Event-Driven Architecture Keeps You "In the Know" [- Ashok Kumar -]
According to a recent report by Gartner Research "...successful software-as-a-service (SaaS) deployments will not be deployed as islands of automation. There will be multiple application scenarios where on-premise integration or interoperability with other applications will become important to support complete business processes."

In the same research report, the Gartner analyst goes on to say that before making any SaaS technology decisions, companies need to assess their complete business process cycle in order to identify any on-premise integration or interoperability requirements and determine weather the SaaS applications can address these gaps. [Read On...]

Case Study: Embarq is Making Customer Centricity Work
Embarq recently was spun off of Sprint as a provider of communications services to customers in its serving areas. Embarq, which is expected to rank among the Fortune® 500, brings common-sense ideas, reliable service and a renewed commitment to the communities it serves. Embarq focuses on offering its customers practical, innovative products and competitive pricing. The company has 20,000 employees and operates in 18 states offering local and long distance voice, data, high speed internet, wireless and entertainment services.

So what was the challenge? To improve customer support and sales support quickly and efficiently within the confines of multiple legacy infrastructures.

Learn how Nimaya helped Embarq tackle this challenge and generate more revenue. [Read On...]

ActionBridge: A Closer Look
Just what exactly is ActionBridge? What does it do? And perhaps most importantly, why is this so important? When embarking on an integration project, you have many different paths available, including the creation of a central data hub using CDI and MDM tools. But, there must be a better way, one that eliminates the time consuming and costly steps involved with these legacy approaches. In the age of SOA and SaaS, there is a better way. On demand integration accomplishes much more than CDI ever could, at a fraction of the time and cost. But what is the catch? For starters, you've got to be willing to challenge the status quo.
[Download the full whitepaper here]

Monthly Poll: For Which Functions do you Leverage SaaS-Based Solutions?
Let us know and see how your answer stacks up against our other readers by taking our 10-second poll online now.
Take the Poll

An Assortment of High-Quality Links & Articles
We've combed the 'net for great insight on several hot issues such as enterprise mash-ups, software as a service and customer centricity. Why? So you don't have to, just in case you're soaking up the summer, on vacation! We think you'll find some great information and compelling facts. Check 'em out:

 Upcoming Events
Don't miss out on a great opportunity to visit with us at these upcoming industry events:

Watch the ActionBridge Video!

What do you use SaaS for?

Check Out Nimaya's New Site

View Our Brochure!

Check Out the Latest Headlines from our News Desk

August 1st, 2007
Nimaya to Debut ActionBridge 2.0 at Dreamforce 2007 in San Francisco, CA - September 16-19

May 22, 2007
Nimaya Extends Sponsorship of Salesforce.com's 2007 Success Tour

May 15, 2007
Customer Data Integration: CDI Milestones on the MDM Roadmap, Part 1

April 17, 2007
Nimaya Announces Sponsorship of IBM's 2007 PartnerWorld Conference

March 20, 2007
Nimaya Announces Sponsorship of Salesforce.com’s Spring 2007 Success Tour

March 19, 2007
Nimaya Helps Companies Proactively Drive Business Processes

March 16, 2007
Nimaya’s ActionBridge Featured at Salesforce.com’s Spring ’07 World Premier Event in London

March 9, 2007
Nimaya’s ActionBridge Helps CRM Vendors Deliver on their Promises

February 20, 2007
[InfoWorld Magazine] Saas, Not So Fast

February 15, 2007
Listen to Solution-Daily.com's Interview with Todd While of Nimaya on "Consolidate Your Customers Into One Single View" Podcast - Listen Now!

January 16, 2007
Salesforce.com Celebrates First Anniversary of the AppExchange by Reaching Major Milestone: 500 On-Demand Applications Now Available

January 9, 2007
Nimaya Partners with Business Objects to Provide Joint Solutions for Enterprise Information Management

My Account      Contact Us      Privacy      Downloads      Home