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 [- Dan Soschin -]
There has been a lot of buzz lately circulating on the 'net about mash-ups. How did a term that got it's start in the hip-hop music industry make its way into tech? Well, a mash-up is basically parts of other songs/beats mixed together to create a new song/beat. Think of it as a mixed up combination of existing items from other sources. Can you see where I'm headed now? Well, Web 2.0 empowered a new type of mash-up. One that combined info from one site with that of another, to create a unique new piece of information, previously unavailable. Think of overlaying Google Earth (satellite imagery) with real estate listings from MLS (multiple listing service). The end product is a new site, with a new level of info, previously unavailable.
Okay, so just how the heck does this have anything to do with customer data and enterprise software? Patience, I'm getting there... Now that mash-ups are going main stream, we can apply the same concepts to our enterprise information systems and the applications we use everyday. The end result is an Enterprise Data Mash-Up (ooooh, ahhhh!) [Read On...]
 [- John de Wit -]
In Part 1 of this article I highlighted the issues most companies face when dealing with the distributed nature of their individual customer intelligence. Sales has its set of customer information, finance its own, contracts another set, customer support yet another, and so on...
The standard approach to dealing with customers seems to be to set up some variation of a call center... and guess what we do? We implement yet another database application that supports the activity of the call center. Rarely if ever do we consider that the vast majority of incoming calls are from customers who have a question about their account... or their agreement... or their product... or their service... you get the picture. [Read On...]
[- Manoj George -]
With great fan fare, ActionBridge for Salesforce.com's AppExchange debuted in November at Salesforce.com's Dreamforce 2006 Conference. The much anticipated SaaS (software as a service) offering, brings real-time enterprise mash-ups, legacy data integration, ICM and proactive alerts and tasks to CRM users everywhere, without the up front investment of enterprise application costs. By eliminating this cost (and significant resource constraint), Nimaya now enables Salesforce customers to leverage data existing outside of their Salesforce implementations within their existing Salesforce portals -- all via their traditional dashboard and web browsers. Furthermore, ActionBridge is built atop Nimaya's CustomerGrid platform, which enables these Salesforce users to automatically create proactive alerts, tasks, events and leads - triggered by data outside of Salesforce. [Learn More...]
EMBARQ recently was spun off of Sprint as a provider of communications services to customers in its serving areas. EMBARQ, which is expected to rank among the Fortune 500, brings common-sense ideas, reliable service and a renewed commitment to the communities it serves. EMBARQ focuses on offering its customers practical, innovative products and competitive pricing. The company has 20,000 employees and operates in 18 states offering local and long distance voice, data, high speed internet, wireless and entertainment services.
So what was the challenge? To improve customer support and sales support quickly and efficiently within the confines of multiple legacy infrastructures.
Learn how Nimaya helped EMBARQ tackle this challenge and generate more revenue. [Read On...]
Organizations, by the time they attain mid-market size, are already structured into divisions and lines of business (LOBs) within which exist silos of customer information. At the same time, customer pain-points are highly variable as a result of accelerating changes occurring in today’s marketplace. This causes companies to shift their sales and service strategies from a product-centric focus to one of customer-centricity.
Focusing effectively on customers can only occur when there is a single version of the “customer truth”, regardless of the point-of-access to the information, or the reason for its use. This leads companies towards the conclusion that some form of customer data integration (CDI) is required within the organization. Since the data spans the entire enterprise, CDI projects are often complex multi-year endeavors, require buy-in from multiple lines of business, mandate that data and transformation routines be centralized to satisfy all parties, and result in enormous costs, both resource-wise and monetarily. Therefore, such projects are difficult to justify.
[Download the full whitepaper here]
You've got customer data, and lots of it, that's why you're here, reading this newsletter. (Or, you've just got too much spare time!) Success is no longer about how much data you collect, or even how you collect and store it - it's about how well you leverage the data to make better business decisions. Join Nimaya in participating in this 10-point survey. It takes just a couple of minutes to answer 10 basic customer data questions. Once you complete the survey you'll immediately be able to see your score and how you compare with other respondents. [Take the survey...]
We've combed the 'net for great insight on several hot issues such as customer centricity, integrated customer management and customer data integration. Why? So you don't have to, just in case you're busy buying last-minute holiday gifts! We think you'll find some great information and compelling facts. Check 'em out:
Don't miss out on a great opportunity to visit with us at these upcoming industry events:
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