Enterprise Data Mashups are the result of combining data services from multiple sources into a new virtual data service. In other words, data mashups use service orientated architecture principals (SOA) to virtually combine, analyze and act upon data from many systems to quickly create new and valuable applications and processes.

For instance, you can combine the pertinent bits of your CRM system (such as the leads, contacts and opportunities), with other important information about your sales cycle, products and customers (such as sales profiles, product data, sales history, etc.), into a single application. You can do this so that it is combined and embedded into your existing application or portal; or you can create an entirely new, separate application. There are no boundaries, even corporate firewalls and data security profiles can be preserved while accessing data that is internal and mashing it up with external data sources, such as public Web Services or SaaS solutions (Software as a Service).

Enterprise data mashups are light weight, leaving data where it belongs - in its native, original system and state. Instead of copying and storing data, it is accessed virtually, often as a Web Service. This eliminates the need for master data hubs (it's okay if you have one, but if you don't, you do not need to build one). The need for expensive and maintenance-heavy ETL (Extract-Transform-Load) and storage systems are also eliminated.

Enterprise data mashups are efficient. They give you access to what you need, when you need it, with the piece of mind that you are getting real time insight, without all the swivel chair activities (logging in and out of multiple systems repeatedly in order to complete a task). In essence, this is what on demand data is all about. This is a huge efficiency gain for sales and support personal - especially those that are customer interfacing (like those in call centers, sales reps or support reps).

Finally, enterprise data mashups enable you to go one step further. You can take all this insight and make it actionable and automated, by integrating mashups with your workflow and business rules.

Enterprise data mashups give you everything you need to be more productive and they help organizations empower their employees to make better decisions and become more efficient. Because mashups are built at the API-level using SOA (Service Oriented Architecture), construction and deployment are rapid and involve minimal effort. Changes naturally propagate through source systems to the target mashup as business applications, data and processes evolve. And, SOA enables incremental development and deployment, so you can start small, while thinking big.

Learn more about Nimaya's Enterprise Data Mashups in our ActionBridge™ Applications.

"We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating." -Vint Cerf