Our Solution :: Nimaya - Making Customer Centricity Work
  Making Customer Centricity Work
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The ProblemOur SolutionMashupsVirtual Integration
Our Solution

Simply stated: we integrate your enterprise systems with your hosted solutions (such as CRM) WITHOUT moving data.

Didn't think this was possible, did you? Well, it wasn't until recently...

Nimaya's ActionBridge software applications enable users to access information stored across the enterprise from directly within SaaS-based systems (such as CRM), integrate SaaS business processes with the enterprise, and provide direction and guidance to customer interfacing employees. These activities are done in a secure, encrypted manner so industries such as financial services and healthcare can maintain strict compliance with regulations concerning the privacy of personal information.

ActionBridge serves as a secure bridge across the firewall enabling users to seamlessly interact with enterprise information regarding their customers, products and services, without leaving the familiarity of their existing hosted solutions such as salesforce.com CRM/SFA, Microsoft Dynamics CRM or even their home grown portals and applications.

This integration is provided WITHOUT having to import and move data into the hosted solution. ActionBridge uses special light-weight connectors that provide views of this information in real time without having to move the data.

An SOA application, ActionBridge leverages data residing in systems across divisions, functions, and the extended enterprise. By capitalizing on your investments in existing applications (hosted and on premise), Nimaya delivers an inexpensive, easy to deploy and use solution, addressing the most trying issue plaguing corporate efforts to become customer centric: consistent, accurate and available data, integrated securely across the enterprise. Key to achieving this is Nimaya’s configurable business rules engine delivering insight and automatically generating proactive leads, opportunities and tasks through unified customer views and enterprise data mashups.

How does this work?

Learn more about how ActionBridge solves this problem and the value we deliver.

One key concept we leverage to solve this problem is called the Enterprise Data Mashup. Click here to learn more about this topic.


A new study reports that irritated customers are five times more likely to vent to a friend than a store rep and on average they will tell four friends. Why should you care? The same study reports that those told about a friend's bad shopping experience are up to five times as likely to avoid the store in question as the original unhappy customer!

Did you get that? For every disgruntled customer that walks out your door there will be four potential customers that are five times less likely to give you a try.

The study was conducted by the Verde Group and the Jay H. Baker Retailing Initiative at the Wharton School.

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