The business challenge facing today’s organizations is to fully utilize
existing infrastructure investments in realizing new capabilities.
The Fragmented Enterprise Information
government workers rely upon too many fragmented systems. Nothing is as
connected as it should be for optimum efficiency and cost savings.
Systems multiply: customer support, sales, CRM, marketing, operations,
logistics, archives, and so on. While each system functions well
independently, the need for information and analytics is inherently more
complex than any one system. The problem is that workers must rely upon
fragmented functions, data, and processes, spanning many systems. Time
is wasted through inefficient procedures that monopolize employee time;
and opportunities are lost as information becomes less transparent and
The Technical Challenge
of connecting many systems together, either to create a new system,
or to synchronize them, is nothing new. But simply connecting
systems does not necessarily create new value. And moving data from
one system to another is inefficient, latent and expensive. Deriving
new value in the form of automated insight, and making the new
system ‘smarter’ becomes the real technical challenge. This
challenge is compounded by two modern obstacles: security and the
cloud. First, keeping functions, processes and information portable
among systems and accessible to only authorized users is a complex
issue. Second, as more and more of our applications move from
on-premise (behind the firewall) to on-demand via software as a
service (SaaS) in the cloud, our processes become less connected and
security becomes greater an issue.
Not addressing the issue of “the disconnect” between on-premise
applications and SaaS applications in the cloud can result in missed
opportunities to create new value. And, not addressing the threat of
security creates business risks (financial and reputation).
Therefore, solving this technical challenge of connecting systems and
empowering businesses to generate more revenue, at a lower cost, and
with less risk, results in:
Lower total cost to deliver services to customers
Newly discovered revenue opportunities
Newly found calculations and insight
Higher customer retention
Higher customer satisfaction
is Nimaya’s ActionBridgeŽ Mashup Platform.
Learn more about how this
solution can empower your knowledge workers.
A study by Kaset International found:
96% of unhappy customers never complain
91% will not buy again or use your service
An unhappy customer will tell nine others about their bad experience
13% of unhappy customers will tell 20 or more people
customers happy is a given, and it starts by empowering your
organization with the tools they need to generate revenue, reduce costs
and mitigate risk.